Building your business or practice and wondering how to start marketing? The Little Book is here to help!

The wellness world is full of talented, compassionate professionals and entrepreneurs who do great work helping people but don’t know how to get the word out.

The Little Book of Marketing for Health Professionals can help. It teaches you everything Jo Cooper Studio has learned about growing your business through authenticity, generosity, and earning the trust of your community. You’ll feel good about marketing this way, and it works.

When you’re done reading The Little Book, you’ll know what you need to do to market your business—and how to start doing it right away.

 
Jo Cooper is the maestro when it comes to translating a client’s vision into a dynamic media reality.
— Rebecca Katz, best-selling cookbook author, chef and educator
 
 
Our expertise is in health and wellness marketing.

Who is the Little Book of Marketing for?

 

While our basic marketing guidance would be useful to anyone looking to grow a small business, our expertise is in health and wellness marketing.

You’ve spent years getting trained, licensed and honing your craft, or developing your product or business idea. You’ve got so much to offer.

But how do you let people know? We’ve spent years helping clients succeed in marketing and growing their businesses. In The Little Book, we share our expertise with you!

Reading The Little Book will teach you how to start marketing your business with a generous spirit. We’ll walk you through all the basics of contemporary marketing, from building your website to blogging, social media, and email marketing.

We’ll walk you through the marketing options that will help you meet your goals, skills, and resources.

I LOVE this book!! A gold mine of information for any business owner. Having worked with Jo for several years, I am thrilled that readers will get a sense of who she really is and what she has to offer. I love the way she connects so naturally with the reader. I feel like she’s sitting right next to me. What a gift!!
— Melissa Windsor, DC, chiropractor, nutritionist and business-owner
 
What's inside the Little Book of Marketing?

What’s inside the Little Book of Marketing?

 

Inside of The Little Book is everything you need to develop your business marketing plan, in alignment with your desire to help others.

You’ll want to consider factors like:

  • Communications: honing your idea, creating your brand and developing your website

  • Online outreach: email marketing, blogging, social media and online advertising

  • In-person outreach: word of mouth, networking and connecting with fellow professionals and referral sources

  • Your strategic plan: mapping out your best course and your marketing checklist

When you’re done reading, you’ll be ready to go. :)

This is a must read for any practitioner that is launching and growing a business. Jo does an exceptional job of providing an up-to-date comprehensive overview of marketing strategies relevant in today’s business environment, as well as the time and commitment required to generate successful outcomes. For those of us that feel overwhelmed by the plethora of traditional and digital marketing options, this is exactly what we need.
— Namrata Maguire, Business Fundamentals for the Growing Enterprise