What’s the first step in creating a website? Hint: it’s not creating a website.

The first step in creating a website isn’t creating a website– it’s deciding exactly, precisely, with crystal clarity, what you want to offer on that website.

And that’s where a lot of professionals hesitate. Whether launching a new idea or updating an existing business or practice, most entrepreneurs are really looking for the chance to make a living doing the work they love. So, first question: what do you love?

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Jo Cooper
A little intro to Twitter

Still think Twitter is about telling your friends boring details about your life? Think again. It’s a conduit for the fastest communication in the world, from international events and emergencies to the innovative, inspiring and inane. It’s up to you to choose.

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Jo Cooper
Your website isn’t going to knock on doors

You’ve just invested in a beautiful new website that tells the world what you have to offer in an attractive and compelling way.  The photographs and written content are perfect for your ideal clients. You’ve done your marketing, right?

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Jo Cooper
Find your work-life groove

A sentence in a magazine ad popped out at me recently: Find your work-life groove.

I like that.

The concept of work-life balance, featured in numerous new year/new you posts, just doesn’t seem attainable to me. Is it just my life that’s wildly variable? Or just life?

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Jo Cooper
Make Space

I work with both newbies and mature professionals, and there’s one common denominator: we’re all extraordinarily busy.

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Jo Cooper